Digital Strategy

#Allyshipisloud

July 21, 2020

Reach: 5,000,000

                                                Allyship is Loud 

Allyship is not quiet. It does not bystand. It is loud. It is active.

Most people know someone who is a member of the LGBTQ+ community, yet 99% of people who are not a direct members of the LGBTQ+ are unwilling to actively display their support through Allyship. There is no such thing as an innocent bystander. there is no such thing as a silent ally. If you are silent while LGBTQ+ folks continue to face discrimination then you are part of the problem. Through the Allyship is Loud campaign we encourged many allies and LGBTQ+ activists to dispay their allyship and raise awareness about how to be a better ally. We encouraged all people ot take a picture with a sign that read, “If you are silent while LGBTQ+ folks are build, you are part of the problem too,” and then included educational slides. Overall, the campaign allowed us to normalize allyship for all. 

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We Are Here

January 24, 2020

Reach: 50,000,000

We Are Here Campaign

What would you do if you were told your sibling could be fired from their job for simply being their authentic self. That is a question no one wishes they would have to face. Yet, on October 8 2019, the Supreme Court heard three cases related to sex discrimination in the workplace. To help protect my sister and other LGBTQ+ individuals, I helped launch the “We Are Here” campaign to remind those in power that LGBTQ+ people are deserving of love, acceptance, and legal protections. My role on the team was to create the digital strategy for the campaign and edit all influencer videos.  

Step 1:The first step of the campaign involved creating speculation about our campaign by posting a graphic with limited information. The posting led the American public to speculate, why are many of the influential LGBTQIA+ influencers posting a graphic with the #WeAreHere?

Step 2: LGBTQIA+ influencers each posted the main video that explained the implications of the cases. The video included the crucial message about the court cases, combined with a personal video of each influencer saying, “We Are Here.”

To read more, visit my blog