What would you do if you were told your sibling could be fired from their job for simply being their authentic self. That is a question no one wishes they would have to face. Yet, on October 8 2019, the Supreme Court heard three cases related to sex discrimination in the workplace. To help protect my sister and other LGBTQ+ individuals, I helped launch the “We Are Here” campaign to remind those in power that LGBTQ+ people are deserving of love, acceptance, and legal protections. My role on the team was to create the digital strategy for the campaign and edit all influencer videos.  

Step 1:Taking inspiration from the success of the orange speculation graphic promoting the infamous Fyre Music Festival, the first step of the campaign involved creating speculation about our campaign by posting a graphic with limited information. The posting led the American public to speculate, why are many of the influential LGBTQIA+ influencers posting a graphic with the #WeAreHere?

Step 2: LGBTQIA+ influencers each posted the main video that explained the implications of the cases. The video included the crucial message about the court cases, combined with a personal video of each influencer saying, “We Are Here.”

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