Discover My Perspective
January 24, 2020
Uniting the LGBTQIA+ Community to End Discrimination In the Workplace
Calling all allies! The LGBTQ+ community needs our help. How would you feel if you were told your siblings, friends, neighbors, or parents could be fired from their job for simply being their authentic self? Well, that is a question currently being debated in the Supreme Court. You can choose to sit as the LGBTQ+ community begs for protection, or join the fight for equality.
Background of the Case
On October 8, 2019, the Supreme Court heard three cases related to sex discrimination in the workplace. In the cases, the Supreme Court debated whether Title VII, a federal law that prohibits employers from discriminating against employees based on sex, race, color, national origin, and religion, also protects workers based on sexual orientation or gender identity. Currently, the definition of “sex” in Title VII is the subject of uncertainty and is creating hotly debated judicial and administrative divide. Yet, the names Donald Zarda, Gerald Bostock, and Aimee Stephens are relatively unknown to the American public. The three people fighting the highest court of the land because they were fired simply for being gay, lesbian, or transgender should be the names on the tip of American people’s tongue. Instead, they remain hidden behind other media topics.
December 2, 2019
TikTok. The Next Sink or Swim…
Back in 2010, an application named Instagram took the world for a storm. Within two months, the app had over 1 million users who were sharing pictures of all their life events. Today, Instagram has over 1 billion users and is arguably the top social media site. Rather than only provide a place to share photos and videos, the application now contains many features to help businesses sell products and grow brand awareness. With the continued rise of social media, many other applications are competing to have success, like Instagram.
When a company can establish a brand on a rising social media site, it can create an edge over other competitors. According to Shane Barker, “Just like other forms of marketing, the social media landscape is changing at a quick pace. This makes it important for you to keep up with the latest trends.” Therefore, companies should pay attention when a new application is beginning to be used by many users, so they can develop an audience and create brand awareness on the site. Although many people argue it is a waste of time to invest time and money in an unproven social media, the benefits of jumping onto a rising platform provides more potential benefits than risks.
November 14, 2019
Talent Perspective: How to Market your TV Show Premiere
Since 2015, my family and I have been on a TV show on The Learning Channel (TLC) called I am Jazz. TLC recently announced the show would air on January 28, 2020, at 9 p.m. The new season will track the life of my sister, Jazz Jennings, as she maneuvers through many challenges and opportunities in her life. In anticipation of the season, I have already begun to brainstorm ways to use my social media presence to promote the show.
October 8, 2019
Unique Perspective on Social Media Analytics
On January 7, 2019, I attended an influencer conference in Las Vegas that changed my life. Before attending the conference, I had approximately 55,000 followers on Instagram. Despite the massive following, I had never used digital strategies to grow my page. I had a following, yet I had no influence. At the conference, I learned many new techniques to engage and reach my target audience.